This article delves into the fascinating history of Carl Friedrich Schaller, his partnership with Hugo Kirn, and their pioneering contributions to the movable book industry in late 19th-century Germany, while also exploring the evolution of their firm and its lasting impact on the art of movable book. publishing
Carl Schaller passed away in 1919, and his son Johann Friedrich Schaller (1880-1949) took over the business. Friedrich became a partner in 1912 and, following his father's death, assumed the role of sole proprietor. By 1926, the Carl Schaller Art Institute had relocated to Finkenstrasse 6.
The firm appears to have lost the Schaller family's control between 1932 and 1934, possibly influenced by the fact that Friedrich's wife, Mina, was of partial Jewish descent and the rise of the Nazi regime in Germany.
Financial difficulties emerged by 1933, and an entry on the commercial card of Carl Schaller's firm indicates that around 1933/34, Vereinigte Kunstanstalten took over the company. By 1935, it became known as Vereinigte Kunstanstalten Ludwig Senkeisen, G. Geck & Co., H. Dibbern & Schneller AG. In 1951, it was referred to as L. SenkeisenKG and continued operating until at least 1968, producing picture and coloring books, card games, and other games. However, only a few books from the Vereinigte Kunstanstalten Senkeisen are listed in the catalog of the German National Library. The Vereinigte Kunstanstalten was deregistered in 1970, marking the end of an era for the company.
The last advertisement we've seen for “Carl Schaller BilderBücher Und SpieleFabrik” dates back to 1931. It can be found in the book Deutsche Spielwaren-Zeitung; ...: für die Spielwaren-Industrie und den Export nach allen Landen, Volumes 23-24, 1931, on page 29.
This ad, in German reads:
"Malbücher Reklameartikel Gesellschaftsspiele Beschäftigungsspiele Bilderbücher Mosaikspiele, Carl Schaller BILDERBÜCHER- UND SPIELEFABRIK Fürth in Bayern. ZUR MESSE IN LEIPZIG: PETERSHOF V KOJE 552, Hela- BASTELKÄSTEN,‘PROPELLER-WAGEN’ KASTEN NR.36."
Translated into English, it states:
“Coloring books Promotional items Board games Activity games Picture books Mosaic games, Carl Schaller PICTURE BOOK AND GAME FACTORY Fürth in Bavaria, AT THE FAIR IN LEIPZIG: PETERSHOF V BOOTH 552, Hela- CRAFT BOXES, “PROPELLER CAR’ BOX NO.36”
Note: "Hela craft box No. 37," was designed for building a model of a "Propeller-Wagen" (propeller car). This craft box, dating back to the 1920s, was both a teaching tool and a game, offering materials sufficient for building several models. The box included various components like metal connectors, round timber, paper strips, and a construction plan. This product reflected the expanded approach of Carl Schaller's factory to games. We have seen an earlier ad promoting "Hela craft box No. 27," designed for building a model of the Graf Zeppelin D-LZ 127.
THE BOOKS:
Following Kirn's departure in 1885, several movables were published with only the Carl Schaller imprint, marked by an interlaced C and S logo. The listed movable books below originated both from the original company, Schaller and Kirn, and hence were published between 1883 and 1885 and Carl Schaller titles published solely under Schaller's name.
Our research has identified over 40 movable titles by Schaller and Kirn or Carl Schaller, featuring editions in German, English, and French. Identifying these books can be challenging, as the firms often employed only their logo for publishing information.
Logo for Schaller & Kirn: (stylized "S" and "K" intertwined in an elegant manner) (1883 - 1885)
Logo for Carl Shaller (without Kirn) (intertwined capital letters S and C = Carl Schaller ) (1886 - 1932)
Section 1: Global Networks of Nineteenth-Century Movable Book Publishing: The Influence of Carl Schaller and European Collaboration
Movable books often involved collaboration between publishers, printers, and manufacturers across different countries, as these projects required specialized skills and technologies (e.g., chromolithography, die-cutting, and riveted mechanisms. Publishers often relied on specialized printers for chromolithographs and die-cutting technologies unavailable in-house. Cross-border partnerships allowed publishers to adapt books for different languages and markets efficiently.
Identifying a shared producer sheds some light the connections between publishers (e.g., Capendu, Carl Schaller) and their supply chain. It also highlights the interconnected networks of the book trade in Europe.
Example:
The presence of Carl Schaller’s CS monogram on an Italian book, Favole con Figure Animate Libro II, as well as it’s German edition, Glückliche Kinder, underscores Schaller’s role as a central figure in the production of movable books.
Similarly, Fables de La Fontaine, a book published by the French publisher A. Capendu, shares the same movable mechanisms and rivets as Favole con Figure Animate Libro II. Page 20 of Pop-App: Scienza, arte e gioco nella storia dei libri animati dalla carta alle app (edited by Gianfranco Crupi and Pompeo Vagliani, 2019) explicitly connects Fables de La Fontaine to the same producer as Favole con Figure Animate Libro II. This linkage highlights how shared production methods facilitated cross-border collaborations.
Fables de La Fontaine, French version by A. Capendu
Favole con Figure Animate Libro – Italian version with
Carl Schaller logo
Another Example: Dean & Son's collaboration with Carl
Schaller to distribute English editions reflects how publishers used existing
plates rather than starting from scratch.
German Movable Book,
Glückliche Kinder : ein unterhaltsames Bilderbuch mit
beweglichen Tableaux für die liebe Jugend
, bears the Carl Schaller Logo
We have another edition in English titled Happy Children,
published by
Dean & Son. It is highly likely that this Dean
edition originates with Carl Schaller and Dean was effectively a distributor
for an English language edition of the plates produced by Schaller in
Fürth.
Dean & Son English Edition (image from the vintagepoupbooks.com collection)
Another book Spel en Scherts (in Dutch) bears the CS logo
(associated with Carl Schaller), The Dutch book
Spel en Scherts contains
two plates (movable illustrations) that are also found in Dean & Sons
Happy
Children
. While Dean's has 5 movable plates total – the Dutch one has 4.
See below: Spel en Scherts, (31 x
22.5 cm) five chromolithograph illustrations with tab-operated movable parts.
CS logo on front board.
A notable difference in the English and Dutch editions lies
in the rowing boat illustration. In Dean’s
Happy Children, the oar is a
movable piece, whereas in
Spel en Scherts, the oar is stationary, with
the design adjusted accordingly (e.g., a missing chunk of the oar is
intentional and not due to damage). This simplification may reflect efforts to
reduce production costs or tailor the book to regional preferences, such as the
Dutch market’s needs.
The differences between Schaller’s Glückliche Kinder ,
the Dutch Spel en Scherts and Dean’s Happy Children may reflect
adaptation for different markets or production constraints. Publishers might
have opted for simplified mechanisms to reduce production costs. Or possibly these
Books were tailored to regional preferences or audience expectations (e.g.,
Dutch vs. English markets).
Conclusion for Section1:
The interconnected networks of 19th-century movable book
publishers, exemplified here by the work of Carl Schaller, Capendu, and Dean
& Son, reflect the collaborative spirit of European bookmaking during this
period. These partnerships not only allowed for cost-effective production and
global distribution but also left a lasting legacy of innovation in publishing.
By tracing shared designs and mechanisms across languages and regions, we gain
a deeper appreciation for the ingenuity and cooperation that defined the golden
age of movable books.
********
Section 2: Titles that have been found in English or French as well as German or Dutch: (Section 3 lists movable books that we have not found in English)
Happy Children ( As shown above)
German Edition: Glückliche Kinder: ein unterhaltsames Bilderbuch mit beweglichen Tableaux für die liebe Jugend... [Fürth], 1885) 5 movables - Carl Schaller 1885
English translation: " "Happy Children: An Entertaining Picture Book with Movable Tableaux for the Beloved Youth"” Dean & Son edition: (available on vintagepopupbooks.com)
More Books:
"DRAAI MAAR VERDER!:
English Translation: "TURN FURTHER! Pleasant picture book for big and small with changeable figures, taken from daily life. (1890)"
Dutch Edition: "DRAAI MAAR VERDER! Prettig prentenboek voor groot en klein met veranderlijke Figuren, genomen uit het dagelijks leven. (1890)"
This movable picture book is a delightful and engaging book for all ages. It features a movable disc (volvelle) for each of 5 scenes that turns to reveal one of 10 different faces on each of the 5 characters. The figures include Baas Pikdraad, an Englishman, a rocking child, a washerwoman, and a pianist.
image from the collection of vintagepopupbooks.com - available here: https://www.vintagepopupbooks.com/Schaller
_______________________________________
Gulliver: A Miraculous Voyage to Lilliput:
Ketterer & Kunst auctioned an English S&K titled: Gulliver: A Miraculous Voyage to Lilliput: Six Moving Pictures for Well-bred Children 10 and 1/2 “. (26.7 cm) Two movable illustrations on each of 6 movable pages. Gulliver was shipwrecked, shackled by the dwarves, as a giant statue, and finally, the escape in a rowboat on the rocking sea.
________________________________________
ABC - illustrated. With instructive questions and answers for good children.
Ketterer & Kunst auctioned an English edition titled: ABC - illustrated. It had nineteen shutter-type moveables on ten sheets. Again, auctioned by Ketterer & Kunst
________________________________________
Fables and Anecdotes of Animals. An amusing picture book for good children:
Auctioned by Ketterer & Kunst in English: 6 movable pages - Schaller & Kirn, 1885 - 5 movables: rat and elephant, hare and tortoise, fox and stork, raven and fox, grasshopper and ant, and wolf and the lamb (Found in English).
Original in German: "Fabeln u. Lehren der Thiere. Unterhaltendes Bilderbuch f. artige Kinder, enth. 6 belegt. (chromolith.) Tafeln. qu. 4. (6 Bl. Text.) Schreiber & Kirm. geb. baar 2.—; m. Goldschnitt. 2.50."
________________________________________
Pleasant Hours: An entertaining picture book with movable pictures for young people.
Schaller & Kirn
________________________________________
THE BIG WASH: An Entertaining Picture Book for Well-Behaved Girls. With 5 Color Lithographed Plates with Pull Mechanism. English Edition: (Fürth. Schaller & Kirn, 1885)
(Translated from German title: GROSSE WÄSCHE Ein unterhaltendes Bilderbuch für artige Mädchen. Mit 5 farblitho-graphierten Tafeln mit Ziehmechanismus. (Fürth. Schaller & Kirn, 1885)
(Notes: This book, aimed at teaching young girls about housekeeping, features a series of movable images that depict two small girls engaging in various laundry-related activities. The scenes include washing the laundry, hanging it to dry, flattening and ironing the clothes, a dispute over a doll, and going to bed, among others. The book contains 5 movable images and measures approximately 7.5” x 9”
We also found this title online via Alphabet Books catalog #102 page 57 in French - Grande Lessive. Livre d'images mobiles pour l'amusement des fillettes bien sages. Another image can be seen from the ANTIQUARIAT WINFRIED GEISENHEYNER KATALOG 77 Winter 2009
________________________________________
The Golden Book – The English Edition is shown in the photo below – We’ve also seen a German edition
English Edition: "The Golden Book: Six Movable Pictures with Appropriate Verses for Well-Behaved Children. Schaller & Kirn. Fürth 1885." Note that the copy shown came with gold gilt; Schaller & Kirn offered this as a more expensive edition on some of their movable books.
Original in German: "Das goldene Buch: sechs bewegliche Bilder mit passenden Versen für artige Kinder. Schaller & Kirn. Fürth 1885."
LIVELY PEOPLE AN AMUSING PICTURE BOOK
Hardcover Pagination: 6 movable pages 10.5" X 14.25"
Found in old reference books dated 1893 with only the Carl Schaller logo. In
1893 it cost 1.30 or you could get it by mail for $1.46
Droll Fellows: Six Moving Pictures with Rhymes for
Well-bred Children
An English edition has been seen online entitled: Droll Fellows: Six Moving
Pictures with Rhymes for Well-bred Children - Fürth, Schaller & Kirn
A Variety Show: Revolving Pictures for Young People -
Publisher: Carl Schaller
The only Schaller softcover? Date: 1885 – 1890
Format: Softcover Dimensions: 14cm x 14cm
Features: 4 movable pictures via a volvelle turning wheel with printed story
text to versos.
Description: Contains four color-printed leaves with cut-out windows that
display revolving images. Each image is printed on circular paper plates,
affixed with rivets. The plates are mounted within the leaves. A story in
English is printed on the verso of each movable. Notably, the publisher's logo,
Carl Schaller, adorns the bottom of each movable. The image on the far left is
the front cover. It can be viewed in the Virtual Museum at
vintagepopupbooks.com
Section 3 :
These are additional titles that we’ve only found in German or Dutch – (we have included English translations of the German) Most of these can only be - and were found - in old ninetieth century book reference catalogs. [Note: Collectors who possess any titles not already documented are encouraged to contribute to this research by contacting [email protected]]
Additional Titles in German or Dutch (with English Translations at top
Holiday Fun
German: Ferienfreuden. Ein Bilderbuch m. 10 bewegl. chromolith. Bildern (Fürth: Schaller & Kirn, 1885).
Details: Ten chromolithographic movable illustrations.
The Surprise Pack
German: Überraschungspack, Die. Ein unterhalt. Bilderbuch m. 5 ziehbaren chromolith. Bildern f. artige Knaben.
Details: Five pull-out chromolithographic illustrations.
The Dwarf Roosters
German: Zwerghähne, die. Bilderbuch mit 4 bewegl. chromolith. Taf. (Fürth: Schaller & Kirn).
Details: Four movable chromolithographic illustrations.
Keep Turning, It's Beautiful to Watch!
German: Weiterdrehen, es ist schön anzusehen! Bilderbuch mit 4 drehbaren Scheibenbildern. (Fürth: Schaller & Kirn, 1885).
Details: Four turnable disk illustrations.
Now It Starts! Picture Book
German: Jetzt geht’s los! Bilderbuch. Casperl-Theater mit 6 ziehbaren Bildern. (Fürth: Schaller & Kirn, 1890).
Details: Six pull-out movable illustrations in a puppet theater format.
What Comes Next?
German: Was kommt nun? Bilderbuch mit 4 drehenden Scheibenbildern. Lustige und komische Bilder mit Versen. (Chromodruck.) (Fürth: Schaller & Kirn, 1888).
Details: Four rotating discs with humorous and comic illustrations paired with verses.
Here We Go!
German: Los geht's! Bilderbuch. Casperl-Theater mit 6 ausziehbaren Bildern. (Chromodruck.) (Fürth: Schaller & Kirn, 1890).
Details: Six movable chromolithographic illustrations in a puppet theater format.
Children, Keep Spinning Happily, I Bet You'll Love It!
German: Kinder, dreht fröhlich weiter, ich wette, es wird euch gefallen! Marked C.S.N. 530. (Fürth: Carl Schaller, ca. 1890).
Details: A picture book featuring spinning plates with amusing verses for children.
Happy
German: Happy. Bilderbuch mit 5 beweglichen Bildern. (Fürth: Carl Schaller).
Details: Five movable chromolithographic illustrations offering engaging visual storytelling.
Bible and Prayers
German: Bibel u. Gebets. Bilderbuch m. 5 bewegl. (chromolith.) Taf.
Details: A religious-themed picture book featuring five movable chromolithographs.
Up! Up! to the Fair!
German: Auf! Auf! zum Jahrmarkt! Drei perspektiv. (chromolith.) Bilder m. bewegl. Fig.
Details: Three perspective chromolithographs with movable figures depicting scenes from a fair.
Merry Hours
German: stunden frohlich
Details: Five movable chromolithographic illustrations.
Happy Years
German: Jahre, Glückliche. Bilderbuch mit 5 bewegl. (chromolith.) Bild.
Details: Five movable chromolithographs in a large quarto format.
Lettuce Head, Cheerful
German: Kopfsalat, fröhliche. Schabernack Allerlei in 6 bewegl. chromolithogr. Bildern.
Details: Six movable chromolithographs depicting various pranks in a humorous style.
Fables of Jean de La Fontaine
German: Fabeln von Jean de Lafontaine: Unterhaltendes Bilderbuch für artige Kinder, enthaltend sechs bewegliche Tafeln.
Details: Six movable tableaux illustrating fables by Jean de La Fontaine.
Travel Adventures
German: Fahrten Abenteuerlustige. Spielwerk m. 4 bewegl. (chromolith.) Taf.
Details: Four chromolithographic movable illustrations depicting travel adventures.
Joke
German: Scherz, Bilderbuch m. 5 bewegl. (chromolith.) Taf.
Details: Five chromolithographic movable illustrations with humorous content.
Merry Pranks
German: Lustige Streiche. Ein Bilderbuch mit 6 bewegl. chromolithogr. Bildern. (Fürth: Schaller & Kirn).
Details: Six movable chromolithographs in a hardcover edition. Price: 1.75 Marks.
Children, Spin Cheerfully Forward, I Bet You'll Enjoy It!
German: Kindren, draait maar lustig voort, stellig wed ik, dat 't u bekoort! Een prentenboek met draaiende platen und aardige verzen voor lieve kinderen.
Details: Features rotating plates with amusing verses for children, marked C.S.N. 530 (Fürth: Carl Schaller, ca. 1890).
***
Section 4: Hugo Kirn Bio and references
Hugo Kirn: A Short Bio
Hugo Kirn, a talented lithographer from Nuremberg, was an influential figure in the late 19th-century German printing and toy manufacturing industries. While much about his early life remains undocumented, Kirn's professional trajectory reveals his innovative contributions to lithography, movable picture books, and the burgeoning toy industry of the time.
Departure from Schaller & Kirn and the Founding of Hugo Kirn & Company
At some point after the partnership with Schaller dissolved, Hugo Kirn established his own enterprise, Hugo Kirn & Company, in Nuremberg. This firm continued the production of movable picture books, cardboard games, and other related products. These items were not just artistic but also interactive, appealing to the growing demand for engaging and visually captivating children’s products.
On August 15, 1888, Kirn made a pivotal decision to transfer the business to Wilhelm Volkhardt, a merchant based in Darmstadt. This marked the end of Kirn's direct involvement with his firm Hugo Kirn & Company, which continued operations under its original name with Volkhardt at the helm.
An 1892 entry in "Adreßbuch von Nürnberg" 1891 - Page 128 states: "Volthardt, Wilh., formerly Hugo Kirn & Co. (movable picture books, cardboard games, etc.), Schanzäckerstraße 30." This indicates that by 1891, Wilhelm Volkhardt was managing the business formerly known as Hugo Kirn & Company, specializing in movable picture books and cardboard games, with its address at Schanzäckerstraße 30. Note: we can find no trace of movable books published by Wilhelm Volkhardt. Collectors? Please chime in if you have info.
The transfer suggests that Kirn may have been seeking new opportunities or was possibly influenced by personal or professional considerations. By this time, the company had established a strong reputation, with its products distributed across Nuremberg and beyond.
A New Venture: Kirn & Jautschus
Following the sale of his previous company, Hugo Kirn embarked on a new venture. On December 24, 1892, he partnered with Richard Jautschus, a merchant, to establish Kirn & Jautschus, a toy factory based in Nuremberg. This general partnership focused on producing toys.
Kirn & Jautschus likely leveraged Kirn’s expertise in design and lithography, while Jautschus brought commercial skills to the enterprise. Together, they contributed to Nuremberg’s reputation as a hub for toy manufacturing during the late 19th century.
Personal Life and Marriage
Amid his professional endeavors, Hugo Kirn also found time to settle down. He married Maria Fellner, a native of Thalmässing, a small town in Bavaria. Little more is known about their personal life.
References:
Adolph Russell, A. Buch- und Kunst-Katalog, Volume 16. 1894. pp. 5323–5324.
Bayerische Handelszeitung: Wochenschrift für die Interessen des Handels, der Industrie und des Geldwesens. 1884. p. 182. Google Books.
Bayerische Handelszeitung: Wochenschrift für die Interessen des Handels, der Industrie und des Geldwesens. "Kirn & Jautschus." 1893. p. 12. Google Books.
Hofmann-Randall, Christina. Fränkische Kinderbücher aus Fünf Jahrhunderten: Eine Ausstellung der Universitätsbibliothek, 19. Oktober-11. November 2001: Katalog. Erlangen-Nürnberg: Schriften der Universitätsbibliothek Erlangen-Nürnberg, 2001.
Hofmann-Randall, Christina. Fränkische Kinderbücher aus Fünf Jahrhunderten: Eine Ausstellung der Universitätsbibliothek, 19. Oktober-11. November 2001: Katalog. p. 30. Erlangen-Nürnberg: Schriften der Universitätsbibliothek Erlangen-Nürnberg, 2001.
Kayser, Christian Gottlob. Vollständiges Bücher-Lexicon. 1887. Referenced on various pages.
J.C. Hinrichs'schen Buchhandlung. Vierteljahrs-Catalog Aller Neuen Erscheinungen im Felde der Literatur in Deutschland, Volume 40. 1885. Referenced on various pages.
J.C. Hinrichs. Vierteljahrs-Katalog der Neuigkeiten des Deutschen Buchhandels Nach den Wissenschaften Geordnet: Mit 4 Alphabetischen Registern. 1885. Referenced throughout the book.
"Adreßbuch von Nürnberg." 1889. p. 128. Google Books.
"Adreß- und Geschäfts-Handbuch von Fürth: Nach Amtlichen Quellen Zsgest." 1886. p. 213.
Rühle, Reiner. Böse Kinder: Kommentierte Bibliographie von Struwwelpetriaden und Max-und-Moritziaden mit biographischen Daten zu Verfassern und Illustratoren. Bremen: Edition Temmen, 1999. ISBN: 9783878984221.
"Book News: An Illustrated Magazine of Literature and Books," Volume 11. J. Wanamaker, 1893. p. 207.
"Catalog 102: Rare Books and Manuscripts." International League of Antiquarian Booksellers (ILAB). Accessed January 13, 2025. https://ilab.org/assets/catalogues/catalogs_files_1254_cat102.pdf.
"Förderverein für die Geschichte Fürths e.V." Fürther Geschichtsblätter, 4/2009, 59. Jg., B 5129 F. p. 121.
FürthWiki. "Carl Schaller." Accessed December 16, 2024. https://www.fuerthwiki.de/wiki/index.php?title=Carl_Schaller.
Ancestry.com. "Genealogy Records for Karl Friedrich Schaller." Accessed January 13, 2025. https://www.ancestry.com.au/genealogy/records/karl-friedrich-schaller-24-7rdhjy.
Bodleian Library. The Bodleian Library: History, Collections, and Services. Oxford: University of Oxford.
Ketterer Kunst Auction House. Sale 385 / Rare Books. November 21, 2011. Hamburg.